Master the craft ofUX engineering
A curated knowledge base of 24+ deep technical concepts every senior developer should know. From behavioral psychology to design patterns, from decision science to ethics.
All Topics
Browse our collection of 24 published UX topics
A/B Testing
How to design, run, and analyze A/B tests to validate design decisions and improve user experience
Behavioral Economics
Key principles from behavioral economics that explain why people make seemingly irrational choices and how to design for them
BJ Fogg's Behavior Model
Explore BJ Fogg's Behavior Model which shows that behavior happens when Motivation, Ability, and a Prompt converge at the same moment
Call to Action Design
Best practices for designing effective CTAs that guide users toward desired actions and improve conversion rates
Choice Overload
How to present options effectively without overwhelming users, based on behavioral science research
Cognitive Overhead
How to identify and minimize cognitive load to create interfaces that feel effortless and intuitive
Continuous Improvement
How to establish systems for ongoing UX improvement through feedback, testing, and iteration
Customer Journey Mapping
How to create and use customer journey maps to understand user experiences, identify pain points, and uncover opportunities
Dark Patterns
A comprehensive guide to recognizing and avoiding dark patterns—deceptive design techniques that trick users into actions they didn't intend
Dual Process Theory
Understanding how System 1 (fast, intuitive) and System 2 (slow, analytical) thinking shapes user behavior and decision-making
Ethics in UX Design
A framework for ethical decision-making in UX design, including principles, checklists, and practical guidance
Gamification Mechanics
How to apply game design principles to increase engagement, motivation, and user satisfaction
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